Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science (commonly abbreviated as ''J. Acad. Mark. Sci.') is the official journal of the Academy of Marketing Science, published by Springer. It was founded in 1972, its first volume appearing in 1973, and its current co-editors-in-chief are Charles H. Noble and Stephanie M. Noble, both at the University of Tennessee. It appears six times a year, and its 2025 impact factor is 8.8.Journal of the Academy of Marketing Science（常用缩写 J. Acad. Mark. Sci.）是营销科学学会（Academy of Marketing Science）的官方会刊，由 施普林格 出版，创刊于 1972 年，首卷于 1973 年出版，现任共同主编为 Charles H. Noble 与 Stephanie M. Noble，均任职于田纳西大学，现每年出版六期，2025 年影响因子为 8.8。^[1]

Scope

• Orientation: The journal advances the science and practice of marketing through research-based articles and serves as a vital link between scholarly research and practical application. Articles are accepted on the basis of their potential contribution to the advancement of the science and practice of marketing rather than on the topicality of their subject.学科定位： 该刊以研究型论文推进营销科学的理论与实践，力求成为学术研究走向实际应用的重要纽带，因此稿件的取舍标准不是话题本身是否热门，而是它对营销学科或营销实务能推进多少。*
• Method and theory: Manuscripts must offer new insights, be literature-based and demonstrate conceptual and methodological rigour. At minimum they must address a substantive problem in marketing, deliver fundamental new insight that advances the field, rest on the scholarly literature, and, in the case of empirical work, show evidence of methodological rigour.方法与理论取向： 编辑部要求稿件提供新的见解、有文献基础并展现概念与方法上的严谨；至少要满足聚焦营销领域的实质性问题、给出能推动领域发展的根本性新见解、有学术性，以及在实证研究中提供方法严谨性的证据这几项。*
• Subject coverage: Papers on any aspect of marketing are welcome, including consumer behaviour, marketing strategy, branding and channel management, market research, marketing decision making and international marketing, provided the marketing problem is central and the scholarly contribution is clear.选题范围： 欢迎各类营销主题的研究，包括消费者行为、营销策略、品牌与渠道管理、市场研究、营销决策与国际营销等，只要立足于营销问题本身并带有明确的学术贡献。*
• Audience: The readership consists chiefly of marketing scholars, corporate strategy and brand managers, consumer researchers and practitioners in market research. The editorial office aims at timely and constructive review, promising an early decision and specific, broad guidance where revision is needed.目标读者： 读者以营销学者、企业战略与品牌管理人员、消费者研究者以及市场咨询从业者为主，评审力求及时且建设性，编辑部承诺在评审过程中尽早给出接受或拒绝的决定，并为需要修改的稿件提供具体而广泛的指导。*
• Publishing model: The journal is published as a hybrid title, so subscribers read the full text free of charge and authors may opt for open access. Manuscripts are accepted after peer review.出版模式： 该刊以混合出版模式发行，订阅用户可免费阅读全文，作者也可选择开放获取；稿件经同行评审后录用。*

营销研究的方法论在过去二十年间经历了从实验室操纵到现场数据、再到大样本观测数据的迁移，该刊的选稿取向随之变化：早期偏好构念清晰、测量严谨的实验室证据，近年则明显接纳基于平台日志与文本挖掘的研究。这一转向也体现在其编委构成上，来自信息系统与统计方向的学者占比逐步上升。

History

• 1971: The Academy of Marketing Science was founded by Harold Berkman at a campus of Long Island University. He wanted a forum distinct from existing professional associations and chose bridging the gap between the academic community and the business world as the Academy's purpose.1971 年： 营销科学学会由 Harold Berkman 在长岛大学的一个分校发起创立，他希望为学术社群提供一个不同于既有专业协会的论坛，并选择在学术圈与商业世界之间架桥作为学会的宗旨。*
• 1972: Berkman created the journal to give Academy members a publication outlet and appointed his Long Island University colleague Jane K. Fenyo as its first editor. In its early years proceeds from wine seminars were used to help sustain the journal.1972 年： Berkman 为学会会员创办本刊，并任命自己在长岛大学的同事 Jane K. Fenyo 为首任主编；创刊初期曾以举办葡萄酒研讨会的收益补贴期刊运转。*
• 1973: The first volume appeared, its lead article written by Canadian scholars on Canadian marketing, reflecting the international orientation the journal had cultivated from the beginning.1973 年： 首卷出版，卷首文章由加拿大学者撰写并以加拿大营销为主题，反映出该刊从一开始就刻意营造的国际取向。*
• The 1980s and 1990s: The first World Marketing Congress was held in Halifax, Nova Scotia in 1983, and international burgundy became the official colour of the Academy and the journal. A distinguished marketer award followed in 1987 and an annual award for the best article of the previous year, named for Jagdish N. Sheth, in 1992, after which the journal's standing rose steadily.1980 年代至 1990 年代： 1983 年首届世界营销大会在加拿大哈利法克斯举行，学会与本刊确立了国际酒红色为标识色，1987 年设立杰出营销人奖，1992 年设立以 Jagdish N. Sheth 命名的年度最佳论文奖，刊物的影响力自此稳步上升。*
• 2010 to present: The publication frequency changed from quarterly to six issues a year in 2010. The journal was named to the Financial Times list of fifty leading business journals in 2018, the same year the Academy launched the review-focused sister journal AMS Review. Charles H. Noble and Stephanie M. Noble took over as co-editors-in-chief in June 2024, and the 2025 impact factor is 8.8 with a five-year impact factor of 18.4.2010 年至今： 2010 年出版频率由每季一期改为每年六期，2018 年入选金融时报评选的全球商科五十强期刊名单，同年学会另创刊一份聚焦研究综述的姊妹刊物 AMS Review；2024 年 6 月起由 Charles H. Noble 与 Stephanie M. Noble 出任共同主编，2025 年影响因子为 8.8，五年期影响因子为 18.4。*

Editors

• Co-editors-in-chief: The current co-editors-in-chief are Charles H. Noble and Stephanie M. Noble, both at the Haslam College of Business of the University of Tennessee, where they hold respectively a distinguished professorship in business and a professorship of marketing. The handover took formal effect on 1 June 2024.共同主编： 现任共同主编为 Charles H. Noble 与 Stephanie M. Noble，二人均任职于田纳西大学哈斯勒姆商学院，分别担任商业学杰出讲席教授与营销学讲席教授，交接于 2024 年 6 月 1 日正式生效。*
• Previous editors: Before them John Hulland served as editor-in-chief, and earlier the post was held in turn by Robert W. Palmatier, G. Tomas M. Hult, David W. Stewart, George Zinkhan, P. Rajan Varadarajan and A. Parasuraman.前任主编： 在此之前由 John Hulland 担任主编，其后该职依次由 Robert W. Palmatier、G. Tomas M. Hult、David W. Stewart、George Zinkhan、P. Rajan Varadarajan 与 A. Parasuraman 等学者担任。*
• Board and guest editors: The journal runs several area editors and associate editors, divided by subject such as consumer behaviour, strategy and pricing, branding, channels and supply chain, and marketing. Board members come from business schools and research institutions in many countries, and collections are often guest edited by outside scholars.编委与客座编辑： 期刊设有多位领域编辑与副编辑，按消费者行为、战略与定价、品牌、渠道与供应链、市场营销等内容板块分工，编委成员来自多个国家的商学院与研究机构，专集则常由外部学者客座主编。*
• Awards and full roster: An annual best paper award is presented each year, along with a long-term impact award named for Jagdish Sheth and A. Parasuraman. The complete list of current co-editors-in-chief, area editors, associate editors and board members with their affiliations is given on the journal's editorial board page.奖项与完整名单： 期刊每年颁发年度最佳论文奖，并设有以 Jagdish Sheth 与 A. Parasuraman 命名的长期影响力奖；现任共同主编、领域编辑、副编辑与全体编委的完整名单及其所属机构，以期刊官网的编辑页面为准。^[2]