Journal of Marketing

Journal of Marketing is a bimonthly peer-reviewed journal of the American Marketing Association, published by SAGE Publishing, covering all areas of marketing. Founded in 1936, it is the premier scholarly journal in marketing, with a 2025 impact factor of 10.6, indexed in SSCI and Scopus.《市场营销杂志》（Journal of Marketing, 简称 JM）是美国市场营销协会的双月刊同行评审期刊，由 SAGE 出版，涵盖市场营销各个领域。该刊创刊于 1936 年，是市场营销领域的首要学术期刊，2025 年影响因子为 10.6，被 SSCI 与 Scopus 收录。

Scope

The journal's stated aim is to publish substantive, original research in marketing that advances the science and practice of marketing, with its official scope covering:刊物官方宗旨为发表推进市场营销科学与实践的实质性原创研究，官方声明的征稿范围包括：

• Marketing strategy and management: original research on marketing strategy, market orientation, competitive positioning, brand strategy, and the organization and leadership of marketing activities.营销战略与管理： 关于营销战略、市场导向、竞争定位、品牌战略以及营销活动组织与领导的原创研究。
• Consumer behavior and psychology: studies on consumer decision making, attitudes, perceptions, motivation, and the psychological and social processes underlying consumer behavior.消费者行为与心理学： 关于消费者决策、态度、感知、动机以及消费者行为背后的心理与社会过程的研究。
• Marketing analytics and metrics: research on marketing metrics, data-driven marketing, marketing analytics, customer analytics, and the financial impact of marketing.营销分析与指标： 关于营销指标、数据驱动营销、营销分析、客户分析以及营销财务影响的研究。
• Innovation, digital, and services marketing: studies on innovation and new product development, digital marketing, services marketing, relationship marketing, and marketing channels.创新、数字与服务营销： 关于创新与新产品开发、数字营销、服务营销、关系营销以及营销渠道的研究。
• Article types: the journal publishes original research articles, research notes, and invited review articles, with an emphasis on both theoretical contribution and managerial relevance.栏目设置： 该刊发表原创研究论文、研究笔记与特邀综述，强调理论贡献与管理相关性并重。

History

• Founding: the journal was established in 1936 by the American Marketing Association as its flagship scholarly publication, making it one of the oldest marketing journals in the world.创刊： 该刊于 1936 年由美国市场营销协会创办，作为其旗舰学术出版物，是全球历史最悠久的市场营销期刊之一。
• Premier status: JM is widely recognized as the top journal in marketing, consistently ranking first or near the top of marketing journal rankings, and is a core journal in the Financial Times 50 and UTDallas 24 lists.首要地位： JM 被广泛公认为市场营销领域的顶级期刊，长期位居市场营销期刊排名榜首或前列，是《金融时报》50 本期刊与 UTDallas 24 本期刊的核心期刊。
• Influence on practice: the journal has a strong tradition of publishing research that bridges theory and practice, with many articles having direct implications for marketing managers and organizations.实践影响力： 该刊具有发表桥接理论与实践研究的悠久传统，许多论文对营销管理者与组织具有直接启示。
• Bimonthly publication: the journal publishes six issues per year, with articles released online ahead of print on a continuous basis.双月刊出版： 该刊每年出版 6 期，论文在线先于纸版持续发布。

Editors

The journal is led by an editor-in-chief supported by co-editors and an editorial board:该刊由主编领导，联合主编与编委会协助工作：

• Editor-in-chief: Jan-Benedict E. M. Steenkamp serves as the editor-in-chief for a three-year term beginning July 1, 2025, succeeding Shrihari Sridhar of Texas A and M University.主编： 扬-本尼迪克特·E·M·斯滕坎普（Jan-Benedict E. M. Steenkamp）自 2025 年 7 月 1 日起担任为期三年的主编，接替得克萨斯农工大学的施里哈里·斯里达尔（Shrihari Sridhar）。
• Co-editors: the editor-in-chief is supported by co-editors who handle manuscripts across major areas of marketing research.联合主编： 主编由联合主编协助，负责处理市场营销研究主要领域的稿件。
• Editorial board: the journal has a large editorial board comprising marketing scholars from leading business schools worldwide.编委会： 该刊拥有大型编委会，成员为来自全球顶尖商学院的市场营销学者。
• Open access option: authors can choose to publish open access in this journal, making their articles freely available to readers upon publication in exchange for an article processing charge.开放获取选项： 作者可选择在该刊发表开放获取文章，使论文发表后即向读者免费开放，并支付文章处理费。