Journal of Consumer Research
Journal of Consumer Research (commonly abbreviated as ''J. Consum. Res.') is an interdisciplinary scholarly journal published by Oxford University Press on behalf of Journal of Consumer Research, Inc. Founded in 1974, it publishes academic research that describes and explains consumer behaviour, with a 2025 impact factor of 8.1.Journal of Consumer Research（常用缩写 J. Consum. Res.）是由 牛津大学出版社（Oxford University Press）代表 Journal of Consumer Research, Inc. 出版的跨学科学术期刊，创刊于 1974 年，刊发描述并解释消费者行为的学术研究，2025 年影响因子为 8.1。[1]
Scope
- Disciplinary focus: the journal publishes scholarly research describing and explaining consumer behaviour, featuring empirical, theoretical and methodological articles drawn from fields such as psychology, marketing, sociology, economics, communications and anthropology.学科定位： 发表描述与解释消费者行为的学术研究，涵盖心理学、市场学、社会学、经济学、传播学与人类学等领域的实证、理论与方法学论文。
- Orientation: the primary thrust of the journal is academic rather than managerial, with topics ranging from micro-level processes such as brand choice to more macro-level issues such as the development of materialistic values.取向： 其首要取向是学术的而非管理的，主题从品牌选择之类的微观过程延伸到物质主义价值观形成之类的宏观问题。
- Review stance: the journal distinguishes five kinds of paper, namely conceptual, theory-driven empirical, substantive phenomena, consumer culture research, and methodological and empirical quantitative articles, and has published editorials setting out how each kind is assessed.评审立场： 期刊按概念论文、理论驱动的实证论文、实质性现象论文、消费文化研究论文与方法及实证量化论文五类分别设定评审标准，编辑在刊内公开说明各类稿件的评判方式。
- Open access: the journal is hybrid, offering authors the choice of a standard licence or an open-access licence for a fee, with article processing charges discounted or waived where funding agreements or institutional arrangements apply.开放获取： 属混合开放获取模式，作者可选择按标准许可发表或支付费用按开放获取许可发表，获资助或所在机构协议的作者可减免相应文章处理费。
- Metrics: the 2025 impact factor is 8.1 with a five-year impact factor of 9.6, a cited half-life of 17.2 years and roughly 1.29 million full-text uses in 2025, ranking twenty-ninth among business journals by impact factor.指标： 2025 年影响因子 8.1，五年影响因子 9.6，被引半衰期 17.2 年，2025 年全文使用量约 129 万次，在商业类期刊中按影响因子列第 29 位。[2]
History
- June 1974: the first issue appeared, led by George Katona's article Psychology and Consumer Economics and also carrying work by Jim Bettman, Robert Ferber, Jack Jacoby, John Rossiter and others.1974年6月： 创刊号出版，首篇文章为 George Katona 所撰 Psychology and Consumer Economics，同期作者还包括 Jim Bettman、Robert Ferber、Jack Jacoby、John Rossiter 等人。
- Motivation for founding: the founders were dissatisfied with what they regarded as restrictive visions in other publication outlets and believed a journal was needed that fostered a deeper understanding of a fuller gamut of consumer behaviour. They intended it to be the first journal in which professionals interested in consumer behaviour across disciplines could publish.创刊动机： 创办者对当时其他出版阵地中偏狭隘的选题取向不满，认定需要一份能涵盖更广消费者行为的跨学科刊物，宗旨是让不同学科的消费者研究学者首次在同一份期刊上发表的学术共同体。
- 1974 to 2014: published at first by the University of Chicago Press, the journal was edited by successive teams. From the late 1970s editorial terms were shortened to two or three years and editorial work was increasingly carried by small groups.创刊至2014年： 初由芝加哥大学出版社出版，编务由历届编辑部集体承担，1970 年代末起主编任期缩短为两至三年一换，编辑工作逐步以小组形式承接。
- 2015: publishing moved from the University of Chicago Press to Oxford University Press, and Journal of Consumer Research, Inc. was established as the corporate owner of the title.2015年： 出版方由芝加哥大学出版社改为牛津大学出版社，并设立 Journal of Consumer Research, Inc. 作为期刊的所有权主体。
- The 2015 anniversary: the publisher marked the fortieth anniversary by republishing the most-cited article from each year since 1974 in a special electronic issue, spanning psychology, cultural studies, empirical and analytical modelling, behavioural decision theory and research methods.2015年周年： 出版方在四十周年之际整理了自创刊以来各年度被引最多的论文并以专刊形式重刊，涵盖心理学、文化研究、经验与分析建模、行为决策理论与研究方法等方向。[3]
Editors
- Current editor: the editorial team serving from 1 January 2025 to 31 December 2028 has Oleg Urminsky as Editor-in-Chief. His four-year term began on 1 January 2025, when the team took over handling all new manuscript submissions.现任编辑： 2025 年 1 月 1 日至 2028 年 12 月 31 日这一届编辑部由Oleg Urminsky 任主编，其任期四年，自 2025 年 1 月 1 日起接手全部新投稿的处理。
- Co-editors: the same team has Jacob Goldenberg, Ellie Kyung, Meg Meloy, Daiane Scaraboto and Stephen Spiller as Co-Editors. Giana Eckhardt was originally among them and stepped down in March 2026 following her death, and Professors Kyung and Scaraboto joined in June 2026.副主编： 同届副主编为 Jacob Goldenberg、Ellie Kyung、Meg Meloy、Daiane Scaraboto 与 Stephen Spiller，其中 Giana Eckhardt 原为本届副主编，2026 年 3 月因病去世后卸任，Kyung 与 Scaraboto 于同年 6 月补入。
- Special Guest Editor and Policy Board: Page Moreau has served as Special Guest Editor since July 2025, handling all new submissions co-authored by current editors or Policy Board members. A Policy Board of ten scholars oversees editor selection.特邀主编与政策委员会： Page Moreau 自 2025 年 7 月起任特邀主编，负责现任编辑或政策委员会成员共同署名的新投稿，期刊另设由十位学者组成的政策委员会负责编辑遴选。
- Submission system: manuscripts are submitted online through the Scholastica platform and decided collectively by the editorial team, with double-blind review. Separate policies govern editors' own submissions and conflicts of interest.投稿系统： 稿件通过施拉斯特卡平台在线提交并由编辑部集体决定，采用双盲评审；期刊另设编辑投稿政策与利益冲突政策以约束编辑部自身的投稿行为。[4]