Industrial Marketing Management

Industrial Marketing Management is a peer-reviewed journal published by Elsevier, covering industrial and business-to-business marketing. Founded in 1971, it is the leading journal in business-to-business marketing, with a 2025 impact factor of 7.3, indexed in SSCI.《工业营销管理》（Industrial Marketing Management, 简称 IMM）是由 Elsevier 出版的同行评审期刊，涵盖工业与企业对企业营销。该刊创刊于 1971 年，是企业对企业营销领域的领军期刊，2025 年影响因子为 7.3，被 SSCI 收录。

Scope

The journal's stated aim is to publish research that advances the theory and practice of industrial and business-to-business marketing, with its official scope covering:刊物官方宗旨为发表推进工业与企业对企业营销理论与实践的研究，官方声明的征稿范围包括：

• Business-to-business marketing: original research on marketing strategies and practices in business-to-business markets, including buyer-seller relationships and supply chain management.企业对企业营销： 关于企业对企业市场营销战略与实践的原创研究，包括买卖关系与供应链管理。
• Industrial buying behavior: studies on organizational buying behavior, procurement processes, and decision-making in industrial purchasing.工业采购行为： 关于组织采购行为、采购流程以及工业购买决策的研究。
• Marketing strategy in industrial markets: research on market segmentation, positioning, pricing, distribution, and promotion in business-to-business contexts.工业市场营销战略： 关于企业对企业情境下市场细分、定位、定价、分销与促销的研究。
• Innovation and technology marketing: studies on the marketing of technology-intensive products and services, innovation adoption, and the commercialization of new technologies.创新与技术营销： 关于技术密集型产品与服务营销、创新采纳以及新技术商业化的研究。
• Article types: the journal publishes original research articles, review articles, case studies, and special issues on emerging topics in industrial marketing.栏目设置： 该刊发表原创研究论文、综述、案例研究以及关于工业营销新兴主题的专刊。

History

• Founding: the journal was established in 1971, making it one of the oldest journals dedicated to industrial and business-to-business marketing.创刊： 该刊于 1971 年创刊，是最早致力于工业与企业对企业营销的期刊之一。
• Peter LaPlaca era: Peter LaPlaca served as the editor-in-chief from 1994 to 2016, an unprecedented 23-year tenure during which the journal grew to become the leading journal in business-to-business marketing.彼得·拉普拉卡时期： 彼得·拉普拉卡（Peter LaPlaca）于 1994 至 2016 年担任主编，史无前例的 23 年任期内，该刊发展为企业对企业营销领域的领军期刊。
• Co-editorship: after LaPlaca stepped down at the end of 2016, the journal adopted a co-editors-in-chief model, reflecting the growing volume and complexity of submissions.联合主编制： 拉普拉卡于 2016 年底卸任后，该刊采用联合主编模式，反映了投稿量与复杂度的日益增长。
• Elsevier publication: the journal is published by Elsevier, one of the largest academic publishers globally.Elsevier 出版： 该刊由全球最大的学术出版商之一 Elsevier 出版。

Editors

The journal is led by co-editors-in-chief supported by an editorial board:该刊由联合主编领导，编委会协助工作：

• Co-editors-in-chief: Adam Lindgreen of Copenhagen Business School and Anthony Di Benedetto of Temple University serve as the co-editors-in-chief.联合主编： 哥本哈根商学院的亚当·林德格林（Adam Lindgreen）与天普大学的安东尼·迪贝内代托（Anthony Di Benedetto）担任联合主编。
• Editorial board: the journal has an international editorial board comprising industrial marketing researchers from leading business schools worldwide.编委会： 该刊拥有国际编委会，成员为来自全球顶尖商学院的工业营销研究者。
• Review model: manuscripts undergo rigorous peer review by external experts, with editorial decisions based on scientific quality, methodological rigor, and relevance to industrial marketing.评审模式： 稿件由外部专家进行严格同行评审，编辑决定基于科学质量、方法学严谨性以及与工业营销的相关性做出。
• Open access option: authors can choose to publish open access in this journal, making their articles freely available to readers upon publication in exchange for an article processing charge.开放获取选项： 作者可选择在该刊发表开放获取文章，使论文发表后即向读者免费开放，并支付文章处理费。